STRONG PERFORMANCE IN CHINA
SHOPPING INSPIRATION FROM EAST ASIA
A MODERN SHOPPING CENTER ON THE WATERFRONT
ECE’s Chinese subsidiary is currently planning a truly unique mixed-use shopping center on the former cruise liner Anceevilla, which – more than 60 years after it was originally built – is now berthed at Sea World, a major tourist attraction in Shenzhen. In the future, restaurants and cultural attractions such as art and theater will perfectly complement the retail offering on board this historic ship – turning the new center into a unique experience destination.
“ECE’s Chinese subsidiary is currently planning a truly unique mixed-use shopping center on the former cruise liner Anceevilla, which – more than 60 years after it was originally built – is now berthed at Sea World, a major tourist attraction in Shenzhen. In the future, restaurants and cultural attractions such as art and theater will perfectly complement the retail offering on board this historic ship – turning the new center into a unique experience destination.”
XIN LU, DIRECTOR ASIA BUSINESS DER ECE GROUP SERVICES
LARGEST COMMERCIAL PROJECT IN SHANGHAI IN 2023
The Zhonghai Unipark MAX, a new Shanghai-based shopping center and apartment complex, was completed in late 2023. ECE was responsible for the functional planning and interior design. With a total area of 322,000 m², including 150,000 m² for commercial use, the project is also the largest new urban complex to open in Shanghai in 2023. In the first three days after opening, the new center attracted 724,000 visitors and generated more than seven million euros in retail sales.
724,000
VISITORS IN THE FIRST THREE OPENING DAYS
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ECE Leasing met existing and potential business partners at the ECE Chinese New Year event in February 2024.
BUILDING BRIDGES TO EUROPE
Thanks to a strong network and membership of many chambers of commerce (including the CHKD), ECE has increasingly been able to attract Asian companies to its centers. For example, in 2023 the Chinese drone manufacturer DJI opened a new store at the Olympia shopping center in Munich (its second branch at an ECE center). In spring 2024, Chinese automotive marque Hongqi launched a four-month pop-up store at Skyline Plaza in Frankfurt.